‘No I Won’t’ is a simple but effective slice of disco that combines the raw emotion of Stax soul with swooning pop strings and jerky new-wave guitar licks.
It sounds like taking certain chunks of pop history from the 60s and 70s, cutting it up and condensing it into 5 minutes.
However, it’s not convoluted at all – it’s a relentless grove that doesn’t change tempo or have any unexpected tricks up its sleeve.
That’s the subtle beauty of the track – it doesn’t show off but grooves nevertheless.
Its understated nature fits well with the relative obscurity of its producer Andre Evans, the brainchild behind Evans Pyramid.
This brings me to that other satisfaction in discovering music – when an obscure song you’ve randomly stumbled upon online suddenly plays in a nightclub.
It’s as if the planets have aligned, and you feel vindicated for liking that song – that hip DJ on stage is a fan, the crowd around you are loving it…you get a real buzz (probably enhanced by half a dozen overpriced pints of Carlsberg swirling around your gut).
Of course it’s nice to have that special song or album that no-one can take away from you, but that collective experience on the dancefloor is something to behold too.
However ‘No I Won’t’ will always feel personally special.